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design + art direction
✳ civile x fireworks foundation
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r\west
Fireworks Foundation is an organization founded by Katy Perry and her sister Angela - their mission is to help kids explore their creativity through opportunities and resources that aren’t readily available to them or their community.
Fireworks Foundation holds an annual
(and very exclusive iykyk)
pickleball tournament that raises awareness for their cause. Civile, a pickleball clothing brand, has sponsored this event and had asked for a commemorative paddle keepsake for the event.
Below is that paddle! It received amazing feedback from the Fireworks Foundation team and Katy herself - a small project that I'm pretty excited about.
I explored FF’s mission statement – “to empower children in underserved communities to ignite their inner light through the arts” while also using KP’s recent album, music, and video art direction for the overall look and feel. I explored ethereal-feeling colors and graphics, ‘aesthetic’ firework shots to create an uplifting and optimistic feel.
For the design, I chose to keep it minimalistic with a stylistic wordmark depicting lyrics from Katy Perry’s Firework and in their mission statement – “ignite the light ” with a supporting graphic to help it shine.
The colors selected overlap with Firework Foundation’s brand colors and KP’s current style.
The graphics is an homage to fireworks with a spark look. I also thought it would look cool and amplify each hit with the ball – as if sparks were flying each time.
On the graphic, a grain and halftone were added as a subtle connection to the spotty pickleball ball.
The cover is another minimal approach. It includes “Ignite the Light” and the FF logo in the same position and area as the logos on the paddle. This was intended to create a ‘revealing’ effect, almost igniting the light from the dark cover to light paddle.
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hayley pearson is an art director + designer
based in portland, oregon.
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