RIDGELINE SKI
Ridgeline Ski is a brand that incorporates new ski biomimicry-inspired technology derived from the shells of sea turtles and how they breathe. This creates a "never-aging" ski that provides to all levels of skiers, giving them support they need until the skis run bare. Ridgeline is the "outlaw" of the ski industry - emphasizing on grassroot sustainability practices while also paving its way to be one of the best ski's out there. Ridgeline is partly inspired by vintage country and the authenticity, promise, and hope that it holds - connecting ski bums, activists, cowboys, and everyone in between.
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BRAND IDENTITY
PRODUCT DESIGN
CAMPAIGN DESIGN + IDEATION
WHERE OCEAN MEETS MOUNTAIN
Ridgeline is the first of its kind to incorporate aspects of biomimicry to enhance skiing technique and comfortability. The technology is derived from sea turtle shells specifically and how they interlock together creating seamless movements and effortless flexibility.
TURTLE SHELL
MOUNTAIN
OCEAN
ENVIRONMENTS AND NATURAL ELEMENTS THAT INSPIRE US
A MARK TO ENCOMPASS IT ALL
OPAQUE TEXTURE THAT RESEMBLES SEA TURTLE SHELLS
