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HIDDEN SOUL GIN

BRAND IDENTITY
ILLUSTRATION
PACKAGE DESIGN

STORY

Hidden Soul Gin is a Gin brand founded and inspired by the Oregon Coast. The Oregon Coast is a bit of a hidden gem that the Pacific Northwest has to offer. The coast is mostly known for being cold and windy, but it can actually be warm and inviting - sort of like gin. People give gin the cold shoulder due to its acquired taste, however, the people who are familiar know the warm, comforting feeling. Hidden Soul's tasting notes are of those naturally found in Oregon and pulled together to be reminiscent of the Oregon Coast. The colors, illustration, and brand mark are inspired by the natural beauty and elements - as well as the classic Haystack Rock both found in Cannon and Pacific City, is hidden within the rainbow logo. There are three coordinates at the neck of each bottle that will take the adventurous souls to some of the Oregon Coasts' ultimate hidden finds.

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