HIDDEN SOUL RUM
Hidden Soul Rum Co. is a brand identity created in the branding & identity class at Oregon State. We were tasked to create an identity for a product of our choosing and to develop letterheads, business cards, and other mockups that would bring our brand to life.
For my product, I chose to develop an identity for a rum brand that held nuances from the Oregon Coast. After some quick research on rum's history, I wanted to base my brand off of the Oregon Coast because the coast can be a hidden gem to some, and holds so much soul beyond the occasional gloom.