PURA VIDA FAUX REBRAND

Pura Vida Surf Shop is located in Otter Rock, Oregon near Devil's Punchbowl, a favorite surf spot for Northwest longboarder and beginner surfers. Pura Vida is Oregon's only full-service surf shop. Pura Vida sells, shapes, and repairs boards on the spot and offers rentals and lessons to all of the fresh and seasoned surfers out there. 

Keeping the authenticity behind Pura Vida and all the shop stands for, the logomark was created using a hand-carved block print to give it that fresh, breezy vibe. 

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