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MYST

ART DIRECTION
BRAND IDENTITY
ILLUSTRATION
PACKAGE DESIGN + CONCEPT
CAMPAIGN DESIGN + IDEATION

STORY

Fall term of 2018, Independent Manufacturers and Distributors (ICMAD) held a contest which required students to create an experience through packaging and identity for a white eight-ounce cosmetics tube.

I developed an identity for a scented sugar scrub duo, MYST. The brand name is derived by the word "mystic," and is based on the mystical world, acting as sort of a ritual un-boxing with crawling snakes and glowing colors to provide a peace offering to the users. 

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