PACKAGE DESIGN + CONCEPT
CAMPAIGN DESIGN + IDEATION
Fall term of 2018, Independent Manufacturers and Distributors (ICMAD) held a contest which required students to create an experience through packaging and identity for a white eight-ounce cosmetics tube.
I developed an identity for a scented sugar scrub duo, MYST. The brand name is derived by the word "mystic," and is based on the mystical world, acting as sort of a ritual un-boxing with crawling snakes and glowing colors to provide a peace offering to the users.