PACKAGE DESIGN + CONCEPT
CAMPAIGN DESIGN + IDEATION
Bloom Matcha is a lifestyle brand that promotes and encourages users to take time out of their day to practice mindfulness. Bloom is a matcha tea that offers flavors inspired by what matcha tea symbolizes; peace, contentment, focus, and energy. The [blooming] packaging of the tea sampler is focused on the experience the user can have while using it, as well as being reusable for other purposes long after the tea has run dry.